Reflections of my first week with KW: Embracing a New Journey
Starting my new journey with Knapton Wright came along with many different emotions. Firstly, leaving one job where I’ve worked for many years to finally move forward and pursue a career was...
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The cost of digital: measuring a company’s digital carbon footprint
As Gerry McGovern explains in his excellent book entitled World Wide Waste, digital stuff comes at an environmental cost. It’s easy to think about “the cloud” being an intangible thing when in...
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Supercharge your social media: Discover Boston workshop, September 2023
The information on this page is what we covered in the Discover Boston’s ‘Supercharge your social media’ workshop on Thursday, 21st September. It is intended as a reminder of the many varied...
View ArticleFresh Beginnings as a Digital Marketing Apprentice
My experience at Knapton Wright, so far, couldn’t have been better. Bold starting point, right? Starting a new job is a time of new beginnings, fresh challenges, and opportunities for personal and...
View ArticleWhat the new Website Sustainability Guidelines mean for us all
The W3C, those legends who brought you the Web Content Accessibility Guidelines (WCAG), have now formed another set of seminal guidance. Drum roll please…Introducing the (draft) Web Sustainability...
View ArticleBring us your toothache, not the drill - Why we will always positively...
Presenting ‘challenge’ in a positive way, it’s an art. A business-defining mantra that in all honesty might not be for everyone. The question is, is it for you? You’ve heard of the old Chinese...
View ArticleFinding our niche: marketing for brands that put the planet first
A few months ago, we revealed our rebrand. And while I know the actual look and feel of the rebrand is something the team and I will 100% care about more than you, the WHY that sits behind our shift...
View ArticleTwo heads ARE better than one: The value that lies in a truly collaborative...
We talk a lot about forging meaningful relationships with clients. For us, that means a relationship where collaboration goes hand-in-hand with trust in each party’s individual abilities and...
View ArticleSo long 2023...it's been a blast
2023 is ending with Knapton Wright being in a completely different place from where we started the year. Quite literally! We’re in a new office, new location, new neighbours, new vibe… but looking a...
View ArticleFive months into my Digital Marketer apprenticeship...
Two months on from my last blog, five months into my Digital Marketer apprenticeship and just under 13 months to go. Sounds crazy! As I approach the end of 2023, I find myself reflecting on my...
View ArticleEmail Marketing Metrics You Should Be Measuring
Key marketing tool or annoying spam that proliferates your inbox flooding it with useless information? It’s up to you (or your friendly neighbourhood marketing agency) to make sure your email...
View ArticleWhy are awards important?
First off, winning isn’t everything. And this is one of those cases when we actually do mean it. Sure, taking home a fancy glass trophy with your name etched into it forever more isn’t something to...
View ArticleNo more woolly words: How to provide effective, objective feedback on design
Let’s deal with the harsh reality of feedback on design from the off: No matter how hard you try, you’re going to be making a subjective judgement about what you see. It’s impossible not to be...
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What Attracts Me to Marketing?
We love to welcome young (and less young!) people into the agency for work experience. Each time we do, we ask them to write a piece for our website. The follow article was written by Benjamin Ellis,...
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A new creative hub lays down roots in the Lincolnshire Wolds
‘Small rural businesses have a big impact, especially when they collaborate’ is the message being championed by Systematic and Knapton Wright, a duo of creative businesses that are celebrating...
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Lessons from Offshore Wind Connections 2024
The offshore wind sector is, if you pardon the pun, full to bursting with energy, and in a few hours that whizzed by faster than the blades of a Hornsea 2 turbine at peak capacity, so much knowledge...
View ArticleWhat does marketing mean to me?
After studying Business Management and Marketing at Oxford Brookes University I decided to take some time off to travel and work abroad, getting some amazing opportunities to see the world. I’m now...
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How to write a well-structured blog
As many of you may know, here at Knapton Wright we build websites. On projects like these, after the site is live, we make sure to give the users all of the tools they need to run their website. For...
View ArticleScunthorpe United partners with Knapton Wright
Scunthorpe United FC announces partnership with Knapton Wright, as the Iron looks to put fans at the centre of its online offering! Scunthorpe United FC is excited to announce it has partnered with...
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Future Vision: Where I see myself in 10 years!
This week, we had the pleasure of welcoming back Benjamin Ellis from Caistor Grammar for more work experience! About five months ago, Benjamin spent a day in our office, getting a taste of the various...
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