As 2024 comes to a close, it’s hard to put into words everything that has come out of this year.
Each day has brought opportunities for continuous growth, discovery, and countless lessons – both professionally and personally. Being part of the Knapton Wright team for a full year now, while also nearing the completion of my apprenticeship, has alone been a huge highlight (sharing more on that in a continued blog series, coming soon). But beyond that, the everyday moments at work have been just as impactful.
My first ever full year diving into the world of marketing in ways I never imagined. From learning new tools and systems to understanding the many roles that actually fall under ‘digital and creative marketing’ and how much goes into actually marketing a business; I’ve gained so much knowledge and confidence. Shadowing the incredible team here has been invaluable - their support and willingness to share their expertise have helped me grow massively. I’m especially grateful for the trust and opportunities to work closely with our lovely clients; people who have taught me just as much as the work itself. Becoming a key point of contact for some of them has been such a rewarding experience, and nurturing those relationships has been a proud achievement for me this year.
Personally, I’ve also grown a lot. I’ve learned the importance of resilience, adaptability, and curiosity – traits that this job naturally instills in you. It’s been inspiring to witness the impact marketing can have, not just in growing businesses but in building real connections with people. I’ve walked away from 2024 with more confidence, a clearer understanding of the industry, and a genuine excitement for what’s to come.
Looking ahead to 2025, I’m so excited to take everything I’ve learned this year and build on it as I finish my apprenticeship and become a fully-fledged marketer. There’s so much I want to achieve, whether that’s refining internal processes to incorporate cutting-edge tools and systems to the benefit of our clients, exploring new technologies, or even taking on new responsibilities.
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